Campaign for Wool
At Dash Of Hounds, we are proud supporters of The Campaign for Wool, an initiative founded by His Majesty King Charles III, when he was Prince of Wales. The Campaign for Wool is a global endeavour aimed at raising awareness among consumers about the unique, natural, renewable, and biodegradable benefits offered by wool.
Through encouraging collaboration between an international community of woolgrowers, major fashion designers, retailers, manufacturers, artisans, and interior designers, the Campaign has played a vital role in educating consumers about the versatility of wool and reconnecting them with its myriad uses. From luxurious fine merino knitwear and cloth to beautiful hardwearing interior products and fire-retardant insulation for the home, wool has proven to be a remarkable fibre with unmatched benefits.
Since its launch in 2010, The Campaign for Wool has influenced a new demand for wool on an international scale. Its efforts have seen an outstanding threefold increase in the price farmers receive for their wool. As a supporter of the Campaign, Hunter & Co. recognizes the importance of promoting sustainable practices and utilizing natural resources to create quality products.
We are committed to the values espoused by The Campaign for Wool and continue to incorporate wool in our products. We believe in the remarkable qualities of wool and are excited to see the renewed interest in this versatile and sustainable material. As we look to the future, we remain dedicated to supporting and contributing to The Campaign for Wool's mission of educating consumers and promoting sustainable practices within the industry.